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Introduction to Digital Marketing
This course will take you through all the steps in the process of Digital Marketing. You will learn how to plan, run, track and optimize digital campaigns across various channels. Taking this course will get you set for any entry-level digital marketing job in a reputable company and enable you to understand business metrics and objectives.
History and Introduction to Digital Marketing
Digital Marketing Capabilities
Digital Channels, Platforms and Ad Formats – Social Media and Video
Digital Channels, Platforms, and Ad Formats – Email, PPC and SEO
Objectives, metrics, and KPIs – Awareness and Lead Generation
Objectives, metrics, and KPIs – Engagement and Conversions
Facebook and Google Dashboard
Entry-Level Jobs in Digital Marketing
Nigerian Brands + Social Media
Introduction to Digital Marketing Quiz
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