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Introduction to Digital Marketing

Enrolled: 358 students
Duration: Self-Paced
Lectures: 9
Video: 110 minutes
Level: Intermediate

This course will take you through all the steps in the process of Digital Marketing. You will learn how to plan, run, track and optimize digital campaigns across various channels. Taking this course will get you set for any entry-level digital marketing job in a reputable company and enable you to understand business metrics and objectives.

1
History and Introduction to Digital Marketing
16 Minutes
2
Digital Marketing Capabilities
15 Minutes
3
Digital Channels, Platforms and Ad Formats – Social Media and Video
16 Minutes
4
Digital Channels, Platforms, and Ad Formats – Email, PPC and SEO
15 Minutes
5
Objectives, metrics, and KPIs – Awareness and Lead Generation
16 Minutes
6
Objectives, metrics, and KPIs – Engagement and Conversions
11 Minutes
7
Facebook and Google Dashboard
5 Minutes
8
Entry-Level Jobs in Digital Marketing
4 Minutes
9
Nigerian Brands + Social Media
9 Minutes
10
Introduction to Digital Marketing Quiz
10 questions

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