This course will take you through all the steps in the process of Digital Marketing. You will learn how to plan, run, track and optimize digital campaigns across various channels. Taking this course will get you set for any entry-level digital marketing job in a reputable company and enable you to understand business metrics and objectives.
1
History and Introduction to Digital Marketing
2
Digital Marketing Capabilities
3
Digital Channels, Platforms and Ad Formats - Social Media and Video
4
Objectives, metrics, and KPIs - Awareness and Lead Generation
5
Digital Marketing Capabilities
6
Entry-Level Jobs in Digital Marketing
7
Nigerian Brands + Social Media
8
Objectives, metrics, and KPIs - Engagement and Conversions
9
Digital Channels, Platforms, and Ad Formats - Email, PPC and SEO
10
Nigerian Brands + Social Media
11
Objectives, metrics, and KPIs - Engagement and Conversions
12
Facebook and Google Dashboard
13
Entry-Level Jobs in Digital Marketing
14
Introduction to Digital Marketing Quiz
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