Special course

Introduction to Digital Marketing

This course will take you through all the steps in the process of Digital marketing. You will learn how to plan, run, track and optimize digital campaigns across various channels.

Instructor

Dudden Hill

406 students enrolled

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Description
Curriculum
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This course will take you through all the steps in the process of Digital Marketing. You will learn how to plan, run, track and optimize digital campaigns across various channels. Taking this course will get you set for any entry-level digital marketing job in a reputable company and enable you to understand business metrics and objectives.

1

History and Introduction to Digital Marketing

Preview 16 Minutes
2

Digital Marketing Capabilities

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15 Minutes
3

Digital Channels, Platforms and Ad Formats - Social Media and Video

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16 Minutes
4

Objectives, metrics, and KPIs - Awareness and Lead Generation

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16 Minutes
5

Digital Marketing Capabilities

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15 Minutes
6

Entry-Level Jobs in Digital Marketing

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4 Minutes
7

Nigerian Brands + Social Media

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9 Minutes
8

Objectives, metrics, and KPIs - Engagement and Conversions

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11 Minutes
9

Digital Channels, Platforms, and Ad Formats - Email, PPC and SEO

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15 Minutes
10

Nigerian Brands + Social Media

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9 Minutes
11

Objectives, metrics, and KPIs - Engagement and Conversions

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11 Minutes
12

Facebook and Google Dashboard

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5 Minutes
13

Entry-Level Jobs in Digital Marketing

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4 Minutes
14

Introduction to Digital Marketing Quiz

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10 questions

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